Projects
Since starting off on my path to a professional career, I've had amazing opportunities to work in a variety of marketing roles, including but not limited to growth marketing, email/SMS campaigns, social media marketing, and program management. Check out some of my work below!
Customer Newsletter
Lifecycle Marketing Specialist, Sunrun
At Sunrun, I was able to create and develop a customer lifecycle communications journey that would last for the duration of a Sunrun customer's 20-year lifecycle. One of those communications was the monthly newsletter, which I led the effort for. I ideated, created, and launched this newsletter for the first time during my time with Sunrun, and it has proven to increase our customer satisfaction by 20% (measured by NPS score),
Brand Messaging and Creative Prototyping
Program Manager, Liquid Agency
With my time at digital marketing agency, Liquid Agency, I got the opportunity to lead a team in a brand messaging and creative prototyping project for a client. Through a process of brand audits, stakeholder interviews, brand strategy brainstorming and creative collateral creation, we were able to completely rebrand our client.
*Client name removed for confidentiality
*Client name removed for confidentiality
*Client name removed for confidentiality
*Client name removed for confidentiality
Demand Generation Email Marketing
Brand Customer Communications, Sunrun Inc.
While at solar energy company, Sunrun, I was responsible for spearheading demand generation email marketing campaigns targeted to specific customers depending on customer lifecycle stage and region to audiences of over 70,000 using Marketo and Salesforce.
​
I became experienced in setting up campaigns and A/B tests from start to finish. Throughout the process, I was able to conduct marketing performance analysis using key metrics such as click-through rate, click-to-open, and conversion rate to nurture existing customers or generate new leads.
Brand Portal Optimization
Brand Customer Communications, Sunrun Inc.
Along with my work in growth marketing and email marketing, I also spearheaded a brand reorganization project while at Sunrun.
​
I was able to optimize the company brand portal to improve user experience and promote internal self-service by revamping the back-end organization of the brand portal on Frontify. Additionally, I was in charge of approving all digital assets to ensure they aligned with Sunrun's brand guidelines. I also got the chance to assist with the content creation process by using Figma and Adobe Illustrator to create new marketing collateral, including digital media, print ads, and direct mail.
​​
Social Media Marketing
Marketing Project for Cross Street Chicken & Beer
I was given the opportunity to help out a local San Diego restaurant with their social media marketing strategy. ​
​
First, I conducted a competitor analysis and an audit on their current social media presence on Facebook and Instagram. I then used that data to create audience personas and an overall brand image and customer value statement.
​
Once that information was gathered, I began my social media takeover by utilizing organic media, paid media, and A/B testing on the paid media.
​​
