Resume
Experience
APR 2021 - CURRENT
Lifecycle Marketing Specialist
Sunrun, Inc.
San Francisco, CA
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Lead creation of new scheduled campaigns, trigger/automated marketing campaigns, and multi-touch or drip campaigns that enhance the customer journey on Salesforce Marketing Cloud, Marketo, and MailChimp
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Work collaboratively within the team and Program Management Office (PMO) to launch new initiatives and
enhance delivery of communications into market -
Manage campaign development, deployment, A/B testing, and projects with internal teams and external partners
AUG 2020 - DEC 2020
Brand Customer Communications Intern
Sunrun, Inc.
San Francisco, CA
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Completed end-to-end design and implementation of multi-email campaigns that address business needs (CX or conversion) and conducted performance analysis using Marketo and Salesforce to over 50,000 customers
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Optimized company brand portal to improve user experience and promote internal self-service by spearheading digital media approval processes and management of new asset creation using Frontify, Figma, and Adobe Illustrator
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Project managed the implementation of the Power Through campaign across internal organizations through ongoing internal communication updates to ensure content is consistent with brand guidelines and voice
JUNE 2019 - AUG 2019
Program Manager Intern
Liquid Agency
San Jose, CA
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Oversaw a brand messaging and creative prototyping project for client by conducting brand audits, stakeholder interviews, and onboarding workshops using Microsoft Office, Google Suite, and SmartSheets
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Assisted with creative brand deliverables aligning with client brand guidelines and vision using Canva, Adobe Illustrator, and Adobe inDesign
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Coordinated brand projects including strategy development, campaign launches, and positioning statements for clients
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Identified resourcing needs, budgeting goals, and scheduling barriers to ensure profitable project execution
MAY 2018 - AUG 2018
eCommerce Logistics Coordinator
IfChic, Inc.
Fremont, CA
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Administered an average of 80 shipments of luxury retail goods a day to worldwide customers by monitoring customer data and procurement process
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Analyzed and resolved customer data and concerns to support stores and warehouses to maintain vendor relationships
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Processed return merchandise authorizations and customer feedback to improve customer quality of service
JAN 2018 - MAY 2018
Marketing Intern
Sourcify, Inc
San Diego, CA
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Conducted competitor and industry analysis for the eCommerce landscape to develop strategies for new communication outreach ideas
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Took charge of and created content for Sourcify's social media presence on Twitter, Facebook and LinkedIn to an audience of over 11,000 followers
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Established co-marketing partnerships with industry professionals for Sourcify's eCommerce blog and podcast
Education
2016 - 2020
University of San Diego
B.B.A in Marketing and Finance with a minor in Sociology
GPA: 3.67
Awards and Recognitions
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Presidential Scholarship, University of San Diego
USD Scholarship, University of San Diego
First Academic Honors, Dean's List, University of San Diego
JAN 2019 - APR 2019
Semester at Sea, Spring 2019
Semester at Sea is a multi-country study abroad program on a ship, emphasizing global comparative study.
GPA: 4.0
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Japan
China
Hong Kong
Vietnam
Myanmar
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Countries Visited​
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India
Mauritius
South Africa
Ghana
Morocco
Netherlands
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Skills
Professional skillset
Adobe Premiere Pro, Adobe Illustrator, Adobe inDesign
Jira
Frontify
Certified Microsoft Office Specialist Excel 2016
LucidCharts
Google Suite
Figma
Microsoft Office
Certified in Google Analytics for Beginners
Asana, Monday.com, Workfront, Threads
Facebook, Twitter,
Instagram Analytics
Salesforce Salescloud
Salesforce Marketing Cloud, Marketo, MailChimp
HTML, CSS, SQL, AMPScript
MixPanel, Google Analytics, Orion Analytics
Languages
English (native)
Mandarin (proficient)